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   January 28, 2015 - CURA signs Strategic Alliance With OXFORD INSTRUMENTS

Chennai, January 28, 2015: CURA Healthcare Pvt. Ltd., a leading Indian medical technology company focused on the Diagnostic imaging space and critical care devices, today announced a first of its kind partnership with US based Oxford Instruments Healthcare, part of the service division of Oxford Instruments Plc, UK, that offers a comprehensive range of Equipment, Maintenance Service, Quality parts, mobile CT and MRI. Through this strategic partnership, CURA will strengthen its presence by entering Tier II and Tier III markets with high end MRI imaging equipments offering complete range of product solutions in this space and service support. This partnership will augment CURA’s plans to reach Rs. 500 crore turnover in next 3 years.

Pre-owned MRI scan imaging equipments market size today is around Rs. 250 crores. Market size for servicing of all the imaging equipments is more than Rs. 1000 crores. This strategic partnership provides opportunities for CURA to leverage its expertise in this field and take a sizeable market share in the pre-owned MRI imaging equipments industry.

Speaking on the occasion, Mr. M. Balasubramaniam, Chief Executive Officer, CURA Healthcare Pvt. Ltd. said, “We are pleased to enter into a partnership with Oxford Instruments. Oxford Instruments’ heritage of innovation and excellence will bring added value to our customers, particularly in the MRI maintenance service segments. This partnership will provide CURA an opportunity to take the best of medical equipment and instrument solutions to Tier 2 and 3 markets in the country. Oxford Instruments, with its vast knowledge in the MRI space across geographies, will be able to add substantial value in CURA’s journey towards becoming a leader in emerging markets.

Oxford Instruments Healthcare specialises in providing quality MRI equipment sales and offers a global footprint in pre-owned equipment space in India. It will make India a hub for spare parts and accessories for emerging markets and will provide affordable service support and spare parts support that will make product life cycle cost viable for a long term.

Confirming the development, Mr. David Band, Executive Director, Oxford Instruments Healthcare said, “Building quality relationships is a cornerstone of the Oxford Instruments Healthcare philosophy. We are committed to building lasting, loyal relationships with customers and partners by consistently delivering excellent interactions and results. We are delighted to be partnering with CURA. The company has presence across key medical technology segments, and offers an excellent portfolio of products across India and beyond. This sector is still at a very nascent stage and is majorly dominated by imports. CURA is today well positioned to capitalize on this trend with its robust and unparalleled distribution and service infrastructure. We are also planning to build a Centre of Excellence in India for service support & training after strengthening our presence in the country.”

Mr. Anurag Tandon, Managing Director, Oxford Instruments India said, “Oxford Instruments Healthcare is ISO certified in 9001and 13485, it brings both quality and value to refurbished MRI scanners and service for this industry. We are excited about this new venture in India and our partnership with CURA for Oxford Instruments Healthcare business. CURA’s substantial presence in this industry in India sets a foundation for this business. Oxford Instruments is committed to this partnership and will support CURA to embark this journey.”

   8th November 2014 - International Day of Radiology Press Release

Chennai, 8th Nov 2014: Radiologists around the world are celebrating the role they play in keeping their patients brain active to live quality life. The third annual International Day of Radiology (IDoR, 8th Nov 2014), will focus on brain imaging, which plays a key role in the diagnosis and treatment of brain disease and injuries. IDoR also recognizes the important role radiation therapy plays in treating some diseases of the brain, such as cancer.

This day also marks the 119th anniversary of the 1895 discovery of the X-ray by German physicist Wilhelm Röntgen.

Physicians worldwide use magnetic resonance imaging (MRI), computed tomography (CT) and positron emission tomography (PET) scans to diagnose and treat common diseases of the brain such as alzheimer’s, dementia and parkinson’s. These scans also assist physicians in diagnosing and treating infections, trauma, stroke, seizures and tumors.

Radiology and imaging plays an integral part in a patient’s healthcare ecosystem. Millions of people worldwide are alive, and many more are enjoying a greater quality of life today, due to advances in medical imaging and radiation therapy. Radiology and Radiologists make a world of difference every day.

CURA Healthcare is proud to take part in this special day (8th Nov 2014), which will focus on the important role medical imaging plays in the diagnosis and treatment of brain disease and brain injuries.

“Medical imaging has revolutionized medicine. Physicians rely on scans to diagnose and treat a variety of conditions — especially brain disease and injuries. Countless brain scans are performed each year to help doctors make treatment decisions safely, quickly and efficiently. Imaging also helps physicians and researchers understand the intricacies of the human brain and neurological system,” said Bala.M, CEO, CURA Healthcare. He also added, “We want to educate people about the role the radiologist plays in their healthcare, particularly their brain health. Many people don’t realize they have something going on until it is affecting other parts of their body as well”.

Despite the strong growth of the Indian medical technology market in the last few years, the industry is plagued by low penetration. Healthcare access is limited to Metro and few cities. Penetration in smaller cities/towns/rural areas remains low, due to challenges such as accessibility, availability, awareness and affordability. CURA has been pioneering in indigenous imaging solutions including high end pre-owned CT, MRI and also manufactures customised/patented Digital Radiography, mobile Computed Radiography, and other x-ray related solutions for diagnosing other disorder/disease in these smaller markets in India apart from catering to healthcare providers in metro/large cities.

   29th September 2014 - Heart-Check for World Health Day

CURA joins hands with World Heart Federation to create Healthy Heart for everyone

CURA Healthcare Pvt. Ltd., a leading Indian medical technology company in the Diagnostic imaging space, celebrated World Heart Day 2014 with a difference. As a part of its World Heart Day campaign, CURA joined hands with WORLD HEART FEDERATION in their special WHF Ground Miles, a world-wide campaign to create awareness and encourage physical activity.

CURA also conducted awareness program for employees in MEPZ campus in Tambaram Sanatorium on Heart Health and preventive steps. It was a two prong activity including an awareness program on various cardiovascular diseases and its management followed by BP and ECG check. Over 5000 people were benefited from the awareness camp and checked for their heart health.

Cardiovascular diseases (CVDs) are the major causes of death and morbidity in the India. The misery and disability that can result from cardiovascular disease to a person alive is even more devastating. The awareness programme covered the risk factors which cause cardiovascular diseases and the ways that can prevent or reduce the incidence of these diseases. The programme highlighted that most CVDs can be prevented by addressing risk factors, such as tobacco use, unhealthy diet and physical inactivity.

Speaking on the occasion, Kalyanaraman, General Manager said, “India, especially southern part is fast becoming the hub for cardiovascular diseases, more so with young population. The reasons could be work related stress and life style but modifications in eating habits and addition of exercise to the routine will definitely bring down the incidences of cardiovascular disorders among young. For elderly population a low salt diet and regular exercises can be planned. We strongly recommend regular heart check-up for every individual once in a year. This would majorly help in preventing diseases, early diagnosis and creating heart health environment.”

Mr. Vijayraj, President, MEPZMA, added, “The awareness campaign focussed on the need to do regular health check-ups and be fit. We hope that people treat this as a concern and make the environment healthy place to live.”

By ensuring that people are able to make heart-healthy choices wherever they live, work and play, World Heart Day 2014 encourages us all to reduce our cardiovascular risk, and promotes a heart-healthy planet for those around us. Since the environments in which people live, work and play can have a huge effect on the ability to make the right choices for heart-health, few measures to bring heart healthy environments in home, office and community can help build a healthy nation. Some of the simple steps one can follow to have a healthy heart are:

  • Stock home with healthy food options, limit pre-packed food that is often high on sugar, salt and fat. Incorporate fresh fruits and vegetables in meals or swap sweet treats with fruits. Prepare healthy food for school/work lunches.
  • In community, create and maintain safe neighbourhoods for physical activity, such as good street lighting, playgrounds etc.
  • Demand a smoking free environment near one’s office and home.
  • Take the stairs or walk in lunch breaks.

Too often, society “blames” the individual’s lifestyle choices for his or her CVD. But the environments in which the person live, work and play can have a huge effect on his/her ability to make the right choices for our heart-health. World Heart Day 2014 is dedicated to exposing how much our environments can impact and increase CVD risk factors. CURA is determined to work with World Heart Federation to ensure heart healthy environments starting from its headquarters in MEPZ near Chennai.

About CURA Healthcare

Established in 2001, CURA today has a growing presence in India and other emerging Asian and African markets. The company, over the past few years has grown in the value chain from being a best in class after sales service provider to a manufacturer and innovator. An indigenous manufacturing facility and R&D facility in Chennai are two major leaps that are driving CURA’s plans to become a global medical instrument player with emerging market focus. For patented technologies and for instruments with high obsolescence rate, CURA has chosen the Technology Transfer / Distribution route to become a reliable and cost effective player through strategic partnerships. As a first of its kind in Indian imaging space, CURA has registered a design patent for the Dream ERA range of Digital Radiography systems.

   22nd August 2014 - CURA conducts blood donation camp

Apart from business, CURA understands its role in the society it operates and has been contributing for the uplift of healthcare. It regularly conducts camps and awareness programs for the society with focus on technology and compassionate care. On August 22nd 2014, CURA joined hands with Jeevan Blood Bank to conduct a Blood donation camp. Over 40 CURIANs donated their blood to save lives.

   31st July 2014 - CURA acquires DE Healthcare

  • Forays into Rs.850 crore Ultrasound Equipment devices business through the acquisition
  • Launches two new, first of its kind Ultrasound systems, High End 4D Color Doppler made affordable / accessible by all
  • Strategic acquisition towards becoming a Rs.500 crore company in next 5 years

Chennai, July 31, 2014 - CURA Healthcare Pvt. Ltd., a leading Indian medical technology company focused on the Diagnostic imaging space, today announced its foray into Ultrasound equipment devices business through its acquisition of Chennai based DE Healthcare (formerly Delta Equipments). This acquisition falls in line with CURA's aim of providing complete medical devices offerings in India. Post the acquisition, DE Healthcare will focus on the sales of its ultra sound equipments under CURA's banner with an advantage of using its sales force pan India.

Incepted in 1996, DE Healthcare has been catering to Imaging Diagnostic space through sales, service and application support of its Diagnostic Ultrasound equipments. DE Healthcare, commenced its operations with SonoScape, in the year 2008, and currently boasts of installation base of over 600 Color Doppler/ Ultrasound systems in South India. DE Healthcare synergized with CURA Healthcare to expand its presence across the Country with advanced imaging solutions. DE Healthcare today announced the launch of two new Ultra sound equipments, Vinno and eZono. Vinno is a premium high end color Doppler systems, which offer state of the art features, 4D imaging, best in class image quality with workflow redefined.

eZono is a rapidly growing young company, determined to positively impact the way procedural ultrasound is incorporated into everyday practice. eZono addresses the problems that have limited or challenged the role of ultrasound in procedural guidance for many years. The product is a robust, portable, very easy to use ultrasound system designed specifically for anesthesia. It incorporates many special features suggested by practicing anesthesiologists. Innovative onboard education software accelerates the learning curve and meets the challenge of bringing a high level of competence to peripheral nerve block anesthesia training. CURA-DE Healthcare will launch first of its kind eZono solutions, eZono 4000. eZono 4000 is eZono's flagship product, offering unique solutions to address the real life challenges facing clinicians every day, when using ultrasound at the point of care.

Using the latest technology to provide advanced functionality with the simplicity and reliability requested and required by clinicians providing point of care services, the eZono 4000 represents a new era of imaging, needle guidance and education, at a price point reflecting the needs of healthcare providers worldwide.

CURA is today an established brand in imaging diagnostic space with a complete suite of diagnostic imaging products and over 200 highly skilled professionals. Through this acquisition, CURA has strengthened its offerings by adding Ultrasound equipments business into its kitty. Recently, CURA acquired Pune based Concept Integrations, making CURA the most comprehensive product and solution provider in the Country in critical care devices space.

Speaking on the occasion, Mr. Bala, CEO, CURA Healthcare, Pvt. Ltd. says, "We are happy to have DE Healthcare on board. ultrasound has grown over the last decade to an ubiquitous technology and has wide applications across all clinical specialities including point of care. The market is growing at a strong double digit and will soon become a 1000 crore opportunity. With the acquisition of DE healthcare with their strong domain expertise, service excellence and customer base, Cura will be well positioned to address the fast growing ultrasound market across pan India."

Mr. Balaji. S, Director, DE Healthcare (formerly Delta Equipments) speaking on the occasion, says "We are happy to be a part of CURA Healthcare. Through this acquisition, we will be focusing on expanding our business portfolio pan India through the extensive sales network of CURA. We are the authorized dealers of SonoScape Ultrasound equipments and have installed our products not only in metros and in corporate hospitals, but also, in rural areas. We will continue to deliver world class service and application support to our customers with the support from CURA."

CURA has been offering pre-owned products in Diagnostic Imaging space including high end MRI systems from its 50,000 sq.ft facility in Chennai. CURA has completed over 600 installations of high end imaging equipments across India and its after sales service support of 97.5% uptime is at par with global standards. CURA is building a Center of Excellence with state of the art repair facility for PCB, parts & CT tubes to provide customers' significant savings on the life cycle cost of their Imaging equipment.

About Delta Healthcare

Founded in the year 1996, by S.Balaji, DE Healthcare has been catering to Imaging Diagnostic space chiefly with Diagnostic Ultrasound. DE Healthcare has over the years built its reputation as a company which is most dependable in terms of service delivery and application support, to its end users. DE Healthcare enjoy trust and confidence of Imaging specialists and OBG for over 17 years. DE Healthcare, commenced its operations with SonoScape, in the year 2008, and currently boast of installation base of over 600 Color Doppler/ Ultrasound systems in South India. Product quality combined with capability to deliver best in class after sales service support could make this success possible. DE Healthcare takes pride in having installed its Ultrasound equipments not only in metros and in corporate hospitals, but also, in rural areas, and continue to deliver world class service, and application support to one and all. DE Healthcare strongly believes in customer centric approach, and believes that only service deliver can bring more customers into its fold.

About CURA Healthcare

Established in 2001, CURA today has a growing presence in India and other emerging Asian and African markets. The company, over the past few years has grown in the value chain from being a best in class after sales service provider to a manufacturer and innovator. An indigenous manufacturing facility and R&D facility in Chennai are two major leaps that are driving CURA's plans to become a global medical instrument player with emerging market focus. For patented technologies and for instruments with high obsolescence rate, CURA has chosen the Technology Transfer / Distribution route to become a reliable and cost effective player through strategic partnerships. As a first of its kind in Indian imaging space, CURA has registered a design patent for the Dream ERA range of Digital Radiography systems.

   10th July 2014 - CURA Healthcare MoU with SRU

Chennai, July 10th, 2014: CURA Healthcare Pvt. Ltd., a leading Indian medical technology company focused on the Imaging Diagnostic and Critical care devices space, signed a MoU with Sri Ramachandra University (SRU), Chennai to facilitate the advancement of knowledge in technology. Present at the event were Dr. J.S.N.Murthy, Vice-Chancellor, Prof.S.P. Thyagarajan Prof.of Eminence and DEAN (Research), Dr.Natarajan, Registrar, Sri Ramachandra University.

Under the MoU, SRU and CURA will work together and collaborate with each other in regard to understanding 'industrial collaborative research projects' that are identified and finalized by both CURA and SRU jointly and organize and conduct programs related to the up-dation of recent technical advancements. CURA may also initiate joint Research & Development Projects with SRU for validation of their newer devices gadgets & techniques through a separate project based agreement.

The MoU will see SRU and CURA together improve / develop the curriculum of the students of Radiology & Imaging Sciences at SRU to meet the current requirements of the technological advancement. Both the University and CURA will help in framing the contents of 'internship' to be undergone by the students of Radiology & Imaging Sciences and organize 'Industry oriented training programs' for the students of Radiology & Imaging Sciences of SRU including programs designed to improve skills for placement. The leading Universities in USA / Europe have such joint programs which is helping them produce students who are industry ready and employable with relevant skills.

'Guest lectures' will periodically be arranged by CURA to provide 'career guidance' to the students of Radiology & Imaging Sciences of SRU. University will also organize 'industrial / factory visit' to the different the manufacturing facilities and Research andR&D Development division of CURA for SRUits students from time to time, in consultation with the CURA.

On signing the MoU, Dr.S.P.Thyagarajan Prof. Of Eminence & DEAN (Research), Sri Ramachandra University said "This is our first MoU signing with a leading cCompany in Radiology and Imaging space to conduct joint research and educational activities. This collaboration with CURA will benefit our students in terms of practical exposure and knowledge enhancement which will further help them in their professional lives. Students who benefit from such MoU will have much exposure and such experience always has an edge over the potential candidates at the time of recruitments".

Mr. Balasubramaniam, CEO, CURA said "We are extremely proud to announce our first collaboration with an University of such high repute and we are looking forward to this association to give in the best of opportunities to each other. We believe that India has an unique advantage with world class clincians and technocrats and academic programs tied up with relevant industry partners will drive innovations We will strive to provide a bigger platform for students and to to nurture the talent of these highly competitive students."

About CURA Healthcare

Established in 2001, CURA today has a growing presence in India and other emerging Asian and African markets. The company, over the past few years has grown in the value chain from being a best in class after sales service provider to a manufacturer and innovator. An indigenous manufacturing facility and R&D facility in Chennai are two major leaps that are driving CURA's plans to become a global medical instrument player with emerging market focus. For patented technologies and for instruments with high obsolescence rate, CURA has chosen the Technology Transfer / Distribution route to become a reliable and cost effective player through strategic partnerships. As a first of its kind in Indian imaging space, CURA has registered a design patent for the Dream ERA range of Digital Radiography systems.

   11th June 2014 - CURA Healthcare recieves USD 6mn fund

Chennai, June 11, 2014: CURA Healthcare Pvt. Ltd., a leading domestic medical technology Company focused on the Diagnostic imaging space, today announced that it will be offering a slew of patented medical equipment to address the domestic market. The Company is currently working on getting the CE certification for its indigenously manufactured Patented Digital Radiography Systems which it will be launching soon. Cura will be one of the few Indian Companies with capabilities to manufacture high-end Imaging equipments like Digital Radiography Systems. Besides this, CURA plans to manufacture top of the line Mobile Computer Radiography Systems which offer high quality X-ray at the bed side of patients. The unique design of this equipment is expected to aid in penetrating Tier 2 & 3 markets affected by infrastructural challenges such as irregular power supply.

Apart from these, Cura is also actively expanding its product portfolio in adjacent spaces. The Company will be pursuing an inorganic growth agenda in this regard, and is in the process of evaluating a few acquisition opportunities.

Peepul Capital had funded the Company with USD 9 Million in 2012. The Company today announced that it has secured further funding from Peepul Capital to pursue its expansion plans.

CURA focuses on delivering products engineered for the domestic market in terms of cost competitiveness and adaptability to the infrastructure conditions, backed by unparalleled Service capabilities. CURA is today an established brand in imaging diagnostic space with a complete suite of diagnostic imaging products and over 200 highly skilled professionals. CURA has completed over 600 installations of high end imaging equipments across India and its after sales service support of 97.5% uptime is at par with global standards. CURA was awarded Product Innovation Award from Frost & Sullivan for their Digital Radiography equipment and Service Excellence Award from Brands Academy. CURA has a 50,000 sq.ft manufacturing & R&D facility in MEPZ SEZ in Chennai. CURA has been accredited with ISO 13485 for Design & manufacturing and its facility in Chennai is one of the few facilities certified by AERB for manufacturing of Imaging Diagnostics equipment in the country.

For the value segment, CURA has been offering pre-owned products in Diagnostic Imaging space including high end MRI systems from its 50,000 sq.ft facility. CURA is building a Center of Excellence with state of the art repair facility for PCB, parts & CT tubes to provide customers significant savings on the life cycle cost of their Imaging equipment.

Speaking on the occasion, Mr. Balasubramaniam, Chief Executive Officer, CURA Healthcare Pvt. Ltd. said, "CURA is today a professionally managed company and would place high focus on driving strong customer relationships by delivering lower cost of ownership and maximizing the lifetime value for its customers. We will cater to the growing needs of our customers with a breadth of high technology & cost effective solutions delivered through our own state of the art manufacturing facilities, and by collaborating with global medical technology corporations and leading research institutes."

Mr. Sridhar Parthasarathy, nominee Director of Peepul Capital Fund said, "The Medical equipment manufacturing sector in India is still at a very nascent stage as more than 85% of our requirements are met by imports. We strongly believe that India will follow the same path as China wherein large, indigenous manufacturers of medical equipment have emerged over the past decade. With the government focusing on boosting the manufacturing sector in India, CURA with its strong manufacturing, distribution and service infrastructure is well positioned to capitalize on this opportunity."

About CURA Healthcare

Established in 2001, CURA today has a growing presence in India and other emerging Asian and African markets. The company, over the past few years has grown in the value chain from being a best in class after sales service provider to a manufacturer and innovator. An indigenous manufacturing facility and R&D facility in Chennai are two major leaps that are driving CURA's plans to become a global medical instrument player with emerging market focus. For patented technologies and for instruments with high obsolescence rate, CURA has chosen the Technology Transfer / Distribution route to become a reliable and cost effective player through strategic partnerships. As a first of its kind in Indian imaging space, CURA has registered a design patent for the Dream ERA range of Digital Radiography systems.

   23rd January 2014 - CURA launches new product at IRIA2014

The Most Reliable Radiology Resource CURA launches its State-of- the- art Digital Radiography systems and Color Doppler at IRIA 2014, Agra.

Chennai 23rd Jan'14: Imaging diagnosis plays an immensely significant role in diagnosing a wide spectrum of diseases and conditions and thus helps physicians treat and enhance quality of patient life. Radiology and imaging plays an integral part in a patient's healthcare ecosystem. Millions of people worldwide are alive, and many more are enjoying a greater quality of life today, due to advances in medical imaging and radiation therapy. Radiology and Radiologists make a world of difference every day.

This IRIA, CURA's value proposition was The Most Reliable Radiology Resource. Wide range of innovative radiology solutions, benchmark in after sales service support, world class manufacturing facilities spread over 100,000 sq.ft, adhering to international standards etc are few of the elements conforming our value proposition. The same was strongly conveyed at IRIA 2014.

CURA Healthcare, The DR market leader participated in IRIA 2014 with launches of its innovatively designed patented design Digital Radiography system which helps upgrading any analogue x-ray to digital system, CRUiZE, the mobile CR and CURiUS HiQ, the Color Doppler solutions.

The uniqueness of DR & CR systems is that unlike other DR/CR systems which requires minimum of 30KVA power to operate, these systems require only 3KVA, 15amps power which is almost available everywhere. Thus our DR/CR systems can be operated from anywhere, anytime with best in class output of 400mA@80KVp, best image quality in the industry and is radiation safe as approved by AERB.

Ultrasound has been the mainstay of radiologists. CURiUS HiQ is a mid range Color Doppler offering specialists convenience of choosing wide range of applications.

The 4 day event was highly fruitful in showcasing its unique solutions and strengthening relationships with key customers from across the country.

   8th November 2013 - CURA celebrates IDoR 8th Nov 2013

Radiologists help Indian community breathe easy International Day of Radiology to Recognize Lung Imaging and Countless Innovations in Radiology Research

Chennai, 8th Nov 2013: Radiologists around the world are celebrating the role they play in keeping their patients breathing free and easy this November. Imaging diagnosis plays an immensely significant role in diagnosing a wide spectrum of lung diseases and conditions and thus helps physicians treat and enhance quality of patient life.

Deaths from breast cancer and other serious illnesses have plummeted largely due to early diagnosis and treatment made possible by imaging scans. Multidisciplinary screening programs will save tens of thousands of lives each year from the nation's leading cancer killer.

Radiology and imaging plays an integral part in a patient's healthcare ecosystem. Millions of people worldwide are alive, and many more are enjoying a greater quality of life today, due to advances in medical imaging and radiation therapy. Radiology and Radiologists make a world of difference every day.

On this second annual International Day of Radiology (IDoR), CURA Healthcare salutes Radiologists for their contribution to keep millions breathing.

"Medical imaging exams save lives, resources and time. Scans generally cost less than the invasive surgeries that they replace and can find illnesses early — when they can be treated most effectively and inexpensively.

We live in one of the most successful technological and professional eras in the history of modern health care. No wonder the New England Journal of Medicine named medical imaging one of the top 10 medical advances of the last 1,000 years." Said Vijai Shankar Raja, Managing Director, CURA Healthcare.

"We want to educate people about the role the radiologist plays in their healthcare, particularly their lung health. Many people don't realise they have something going on until it is affecting other parts of their body as well," said Balasubramaniam, CEO, CURA Healthcare, the leading Imaging Diagnostic player. He also added, "We are pioneering in indigenous X-ray imaging solutions including Digital Radiography, mobile Computed Radiography, Mammography and other x-ray related solutions for India and emerging markets. We aim to provide world class solutions to these markets which have its own challenges such as electricity, space, access to cost effective technologies etc."

   2014 - CRuiz at SRM

Global First, Patented design X-ray imaging moves closer to rural India

SRM & CURA brings out X-ray Imaging System within reach of common people

Chennai, -Asia's one of the best healthcare provider, SRM Institute of Medical Science, Vadapalani, Chennai & CURA Healthcare, the leading medical equipment and instrument organisation is proud to install world's first State-Of-The-Art lockable mobile Computerized Radiography (x-ray) system, making cost effective technology available to all.

SRM institute of medical science, Vadapalani, Chennai has installed CRuize, a patented design , mobile X-ray system designed to improve effectively the patient care at ICU / OT as compared to High Frequency conventional x-ray system.

This system addresses the basic power and space challenges especially in rural and tier 2 towns which lacks even basic imaging diagnostic system such as high frequency x-ray system. Few of the key features of this x-ray system include:

  • CRuize provides a power saving of around 30 KVA of additional power capacity is no more required. This capacity of power can be used for other purpose of hospital, thus saves both power consumption and initial cost.
  • Works at domestic 15amp plug power supply.
  • Uses less space (difference of around 70 sq.ft which can be used for other purpose). All images in digital format, thus no image information loss.
  • Works on LAN / wi-fi/ 3G, useful for pushing the images to the Radiology department from anywhere with in or outside the hospital.
  • Simple cassette & no expensive DR panel, thus no risk of break while handling.
  • Special locking system, safe to leave the system unattended anywhere within the hospital.
  • Maneuverability- Light weight/ Easy to move/ Easy and quick positioning between 2 patient beds or to OT Theaters.
  • Compact to move within the elevator or narrow corridor.
  • Being a system which can deliver 400mA at 80KVp with 0.6mm small focus size the performance matches with the base system & it can even supplement or complement the full-fledged base system at Radiology dept.

Apart from catering to various healthcare needs within institute and tier 2 /rural towns, being a premier healthcare brand, SRM also serves VIPs who in emergency situations requires imaging diagnostics to be done at their residence. Being mobile is highly useful in such situations for the VIP's diagnosis. As all images are taken, transferred and diagnosed in real time, there is no requirement of repetition of image taking as was done in earlier technologies. This will be a unique facility to VIP's which no other hospital currently has.

"CURA is proud to be associated with SRM in bringing state of the art system closer to people of India" Said, Vijai Shankar Raja, Managing Director, CURA Healthcare. This is a step forward for us in offering world class X-Ray imaging solutions to India and emerging markets of the world.

About CURA

Started in 2001, Today, CURA is a leading Medical Technology company of Indian Origin pioneering in imaging diagnostics space and expanding in other segments of medical equipment and instrument. CURA has a strong presence in Europe, Russia, Middle East, Southeast Asia, Asia-Pacific, North America and Africa. CURA, over the past few years has grown in the value chain from best in class after sales service provider to Manufacturer and Innovator. Establishing indigenous manufacturing facility and R&D facility within MPEZ, Chennai, are some of the initiatives which are driving our plan to become a Global Medical equipment player with clear focus on Emerging Markets across Globe. For Patented technologies and for instruments with high obsolescence rate CURA has chosen the Technology Transfer / Distribution route to become reliable and cost effective player through partnership initiative.

For specialty Products like Digital Radiography/ C arm/ Ultrasound etc. CURA has made huge as investment for manufacturing and medical software innovations. CURA, as first of its kind in Indian imaging space, has registered a design Patent for the Dream ERA range of Digital Radiography systems.

For value segment markets, CURA has been pioneering refurbished high end products including CT, MRI, Mammography etc, in its state-of-the-art, AERB and ISO 13485 certified facility in Chennai.

Our mission is to take the best in Medical Equipment and Instrument solutions everywhere; we share and drive value across geographies of the emerging world. We place very high value on customer relationships to maximize our lifetime value.

   29th September 2013 - Press Release for World Heart Day

Get Informed.Live Long. World Heart Day 29th Sep 2013

Chennai, 29th Sep'13: World-over Sep 29th 2013 is celebrated as World Heart Day. This year World Heart Day theme is Women, Children and Senior adults.

Cardiovascular diseases are the major causes of death and morbidity in the India, and result in a huge financial burden on the economy. The misery and disability that can result from cardiovascular disease is even more devastating. In the past two decades we have come to recognize the risk factors which cause cardiovascular diseases and, more importantly, we have learned that we can prevent or reduce the incidence of these diseases. As you can see, over 50% of the population above 50 years of age has high blood pressure and, in many, the blood pressure is either caused or worsened by excessive salt in the diet. Recognition that treatment of high blood pressure could prevent stroke has resulted in a dramatic decrease in the incidence of stroke.

High blood pressure is a silent killer. There are no symptoms until the pressure is too high, or it causes damage to vital organs, like the heart or kidneys. If these lifestyle changes do not control or prevent hypertension, then drug therapy is necessary.

Control of other risk factors that interact with blood pressure is also important. Smoking, high cholesterol, and diabetes accelerate the damage by high blood pressure on the heart and blood vessels. Therefore, it is important to manage and control all of these factors. Remember, high blood pressure may cause no symptoms. You need to have your blood pressure measured at least once per year. Control of high blood pressure can add years to a happy life!

CURA Healthcare has associated with WORLD HEART FEDERATION in their special WHF Ground Miles, a world-wide campaign to create an awareness and activate physical activity like walking for 30 minutes daily. Also we conducted awareness program for our employees on Heart Health and preventive steps. It was a two prong activity including an awareness program on various cardiovascular diseases and its management followed by BP and ECG check.

Speaking on the occasion, Kalyanaraman, General Manager said, "India, especially Southern part is fast becoming the hub for cardiovascular diseases, more so with young population. The reasons could be work related stress and life style. Modifications in eating habits and addition of exercise to the routine will definitely bring down the incidences of cardiovascular disorders among young. For elderly population he suggested for low salt diet and regular exercises. For non cardiovascular disease population, he recommended twice a year health-checkup where as regular checkup as decided by the physician for the patients with heart diseases.

   18th September 2013 - Brands Academy Service Excellency Award

Brands Academy Business and Service Excellency Award

CURA recognized for Service Excellency in Indian Healthcare

Chennai 18th Sep 2013: CURA Healthcare, the leading medical equipment and instrument company from Chennai today announced that the company has been awarded with Brands Academy Service Excellency Company of the Year for redefining and revolutionizing the customer service standards in medical equipment landscape in India.

The event was held at Bangalore to honour India's niche players across verticals for having played a pivotal role in fuelling industry growth through a unique combination of market leadership, competitive strategies and innovation.

CURA Healthcare is the only healthcare company from India to be recognized in this category.

The award, a key milestone in CURA's history was conferred for showcasing unparalleled services offered to the healthcare sector. Importantly, the award recognizes the company's initiatives and breakthrough in establishing highest standards in customer service support to healthcare providers. "With indigenous manufacturing of medical equipment and instruments offering wide range of Imaging diagnostics and Critical Care solutions and services, CURA is well positioned to be the leader in imaging space within Medical Equipment. Brands Academy is proud to bestow the Service Excellency Award to CURA for its customer service support initiatives in medical equipment and instrument space."

"CURA is honored to receive this prestigious award recognition," said Mr.Vijay Shankar Raja, Managing Director, CURA Healthcare. "Healthcare is the third largest growing segment in the country and our aim is to ensure quality healthcare for all. Imaging Technologies is one of the key part of diagnosis and treatment of various diseases and disorders. Cost effectiveness with Quality is the solution to make technology available to all.

Brands Academy Business and Service Excellency Award: An Overview

One of the leading brand management and advisory firms in Asia, Brands Academy organized its third edition of its highly acclaimed and much coveted Business & Service Excellence Awards. It will recognize the efforts and achievements of the best of professionals, service providers, leaders who conjure up ways to improve upon the prospects of their business while generating employment opportunities and contributing to the country's economy.

About Brands Academy Pvt. Ltd.

Brands Academy is one of the top brand management consultancies in India that offers a plethora of branding services including design and development of brand strategy and brand architecture, brand name development, market research and implementation of brand positioning and brand repositioning campaigns to corporate, start-ups and NGOs. Brands Academy's extensive experience in corporate branding extends into several industries spanning both consumer and business to business (B2B) domains.

About CURA

Started in 2001, Today, CURA is a leading Medical Technology company of Indian Origin pioneering in imaging diagnostics space and expanding in other segments of medical equipment and instrument. CURA has a strong presence in Europe, Russia, Middle East, Southeast Asia, Asia-Pacific, North America and Africa. CURA, over the past few years has grown in the value chain from best in class after sales service provider to Manufacturer and Innovator. Establishing indigenous manufacturing facility and R&D facility within MPEZ, Chennai, are some the initiatives which are driving our plan to become a Global Medical Instrument player with Emerging / Global Market Focus. For Patented technologies and for instruments with high obsolescence rate CURA has chosen the Technology Transfer / Distribution route to become reliable and cost effective player through partnership initiative.

For specialty Products like Digital Radiography/ C arm/Ultrasound etc CURA has made huge as investment for manufacturing and medical software innovations. CURA, as first of its kind in Indian imaging space, has registered a design Patent for the Dream ERA range of Digital Radiography systems.

CURA has also made a majority investment in an Indian Company named Concept based out of Pune to manufacture Cardiac and Critical Care (ICU) range of products and are looking out for such acquisition opportunities in other areas to grow in-organically in this segment. For value segment markets, CURA has been pioneering refurbished high end products including CT, MRI, Mammography etc, in its state-of-the-art, AERB and ISO 13485 certified facility in Chennai.

Our mission is to take the best in Medical Equipment and Instrument solutions everywhere; we share and drive value across geographies of the emerging world. We place very high value on customer relationships to maximize our lifetime value.